Montana First Credit Union (Boring Is Sexy) – iDiz Inc.

Boring is Sexy is a campaign from Montana 1st Credit Union. It promotes a no-frill, no-fluff attitude about loan lending, and doing what’s right. We at iDiz had to create a commercial for TV, with no sound, and only motion, that commits to this laid-back yet serious attitude about rates and member services.

With this campaign, I had to accelerate my understanding of Flash in a short 4 hour period. This means that in 4 hours I had to have the frames prepared and ready in a working video to show the client. Besides this, we had to consider read time and how to fit this read time into a short 30-second spot.

We delivered the motion piece to Montana 1st, and not only is it shown in local television programming, but was also prominently displayed on their web site.

Boring Is Sexy TV Spot for Montana 1st