January 8th, 2010
This following week I’ll be starting my internship at the Indiana Historical Society. This should be awesome and as soon as I get some works and pieces produced this’ll be the place they’ll be.
Thanks again for stopping by! Please peruse my portfolio to see what I can do for you.
Posted in Uncategorized
August 13th, 2009
Sales and Marketing Expertise is a company started with the idea of getting new products launched into the market. It is by these very words that I conceived various logo designs. I wanted to have at least 4 new ideas for the client.
In this project, I used keywords and initial sketches to get ideas for movement and launch. From there I moved to digitizing many of the ideas before settling on a few.
By the time this was sent to the client, I had created eight logos to choose from. These were delivered via PDF, 4-up per page. The final logo choice is still pending review.

Sales and Marketing Expertise Logos 1-4

Sales and Marketing Expertise Logos 5-8
Posted in Identity Design
August 1st, 2009
IHECU won the ‘I Hate My Ugly Site’ contest put on by iDiz Inc. With this in mind, we had to create 2 or 3 web mockups that appealed to the senses as well as laid out their site in a more friendly manner.
For IHECU, it was a collaboration between Matt Rohland and I. We had to take many links in the left sidebar and put them into specific categories. After that, we had to find out which services the users needed the quickest access to, and put those in an easy to find area. Once this was completed, we could move on and actually make designs that fit these criteria.
In the end, we delievered three mockups via our in-house critique system, and after choosing one, Matt Rohland finished it on the development side.
Click here to see International Harvesters Employee Credit Union’s new site in action.

Rough Composition by Steven M. Shepard of International Harvester's Employee Credit Union Page

Open and Free (Steven M. Shepard's Final Mockup) for International Harvesters Employee Credit Union
Posted in Web Design
July 23rd, 2009
Robins Federal was looking to create a new campaign around their Perfect 4 (% APR). To this end, they wanted an interesting brochure that could be mailed to current members.
The format was a 4-fold 6×6 inch mailer. The skills that were required were that of figuring out how to paginate the images and text per each fold that was opened in the brochure. Just as well, the art direction had to be specific to have basic colors differentiate the sections of storyline.
We sent the project back and forth a few times, and settled on the format you currently see.

Front of Brochure for the Robins Federal Credit Union Perfect 4% Campaign

Inside of Brochure for the Robins Federal Credit Union Perfect 4% Campaign

Inside (file) of Brochure for the Robins Federal Credit Union Perfect 4% Campaign
Posted in Brochure Design, Promotional Design
July 5th, 2009
SKUTT is a company that specializes in throwing wheels for pottery and other pottery essentials. They are also involved in creating how-to posters for classrooms and educational institutions. In the past, iDiz created a step-by-step poster on how to fire a kiln. In this poster, we did a step-by-step on how to actually do wheel throwing with a mound of clay and by the end, have a finished pot ready for firing.
This poster was a little tricky. There were several high-detail photos and several steps that had to be fit on a 18×24 poster and still be readable, legible, and not too cramped. With this difficulty, the solution I came up with seemed to fit best. Several iterations were required to enhance readability beyond this stage.
A poster PDF was sent back and forth a few times, with changes made, and we finally had a solution that was ready for print.

How-To Wheel Throw Poster for SKUTT Ceramic Products
Posted in Poster Design, Promotional Design
June 17th, 2009
Boring is Sexy is a campaign from Montana 1st Credit Union. It promotes a no-frill, no-fluff attitude about loan lending, and doing what’s right. We at iDiz had to create a commercial for TV, with no sound, and only motion, that commits to this laid-back yet serious attitude about rates and member services.
With this campaign, I had to accelerate my understanding of Flash in a short 4 hour period. This means that in 4 hours I had to have the frames prepared and ready in a working video to show the client. Besides this, we had to consider read time and how to fit this read time into a short 30-second spot.
We delievered the motion piece to Montana 1st, and not only is it shown in local television programming, but is also prominently displayed on their web site (as seen below).
Click here to see the Boring is Sexy TV Spot right on Montana First’s website.

Boring Is Sexy TV Spot for Montana 1st
Posted in Motion Design
June 3rd, 2009
The Student Discount Card program is much like one you would see with a college or university. You trade using a service through the university (such as a local bank or bookstore) and receive a card with discounts for other activities and consumables. This particular program targets high schoolers instead, with the focus being that the student has to open an account with a participating credit union to receive the card.
With SDC, I had to come up with a look and feel for a flyer that would be distributed to credit unions and a website that would provide the primary touch point for students to sign up for a card and to see what local businesses were participating in discounts.
The final deliverable was a website and flyer, promoting this new way for students to get discounts.

Ribbon Iteration of the Scholar Discount Cards Website

Brushed Metal Iteration of the Scholar Discount Cards Website

Locker Iteration of the Scholar Discount Cards Website
Posted in Web Design
May 30th, 2009
Mick’s Maniacs is a basketball team from Cincinatti. The goal here was to make sure that the shirt was lively and was colored to fit the school’s colors (red, black, and white). Mick is the coach of the team.
For Mick’s T-shirt, I had to consider layout options, type readability, and coloration.
We delivered seven designs to the client.

Seven Tee Shirt Designs for Mick's Maniacs
Posted in Promotional Design, Tee Shirt Design
May 2nd, 2009
Common Theme is a yearly project that has a central theme, chosen every two years, with a book chosen every year that ties into it. With the theme, it is to provoke thought and change in student’s lives, while also practicing collaborative efforts and communication with peers. The goal for this year is to create a website that student’s can use off campus that allows them to participate in Common Theme while also getting involved in related groups and activities.
Skills that I get to utilize is school research from each building, as well as screen design for the site itself and how it will feel to a person using it.
What we are delivering is a brand that can be used for every year, an awareness campaign that speaks about the theme, and a website for interaction and conversation.

Technology building Daily Person Experience map for Common Theme

Map of the layout of the Technology Building on IUPUI Campus for possible locations to put smart advertising for the Common Theme project.

Shows connectivity between buildings on campus and my focus building for Common Theme.

One of Three Wireframes for the Common Theme Project.

Two of Three Wireframes for the Common Theme Project.

Three of Three Wireframes for the Common Theme Project.

Sitemap for the Common Theme website portion of the project.

A person's daily experience off and on campus at IUPUI for Common Theme
Posted in Experience Design, Web Design